Dating apps were created to facilitate the dating experience, so one of the essential things to consider when creating such an app is UI/UX design. The user experience goes hand in hand with user acquisition, which is why design is worth paying attention to. The clearer and simpler the navigation in a mobile app, the better the user experience.

The right balance between pleasant mobile app navigation and relevant content can attract users and reduce the bounce rate. Nearly 50 percent of users rely on one thumb to get something done on their phones. So perfect navigation is when users can get what they need with just one finger and several clicks, without any confusion. The picture below shows areas on the screen that are easy and hard to reach while using a mobile app. It's important to place the most common actions in the blue area so they can be reached comfortably with a thumb.

This is what made these apps so popular and recognizable across the world. Users find swiping not only convenient while searching but also entertaining and exciting.

In addition, we advise a bottom navigation design. Navigation should be clear and well-structured, and should include from three to five options in order not to overwhelm users. The best way to design bottom navigation is using icons. Icons should be consistent and understandable for everyone. They provide a finger-friendly UI and enhance the overall user experience. Look at how Tinder uses a tab bar and icons to let users navigate. Tinder navigation is really simple so everyone can understand it at a glance.

User interface design in dating apps can also impact user acquisition. The palette you choose sets the tone and expectations for your app. Bright and light colors make users feel comfortable and positive. Red is a good choice for apps that promote passionate relationships, while purple, like in BeLinked, feels more serious and trusting. Tinder and Bumble choose quite similar palettes of warm yellows and oranges, which bring the feeling of happiness.